Ailana Kamelmacher has been helping brands find their untold stories and share them in a compelling way for twenty years. She has an eye for a potential winner and early on in her career persuaded the then unknown innocent drinks they needed her as their head of PR.
The agency she co-founded, The Story, has built some of the UK’s best food and drink brands; ranging from Sipsmith to Tony’s Chocolonely to Riverford Organic. Ailana believes that food and drink can and should be done better for people and the planet. Recent campaigning work for Chefs in Schools has helped them to deliver major change in the way food is cooked and taught in over 100 primary schools. Her next venture is to help lots of people enjoy the focus-boosting benefits of CBD by launching a new CBD drinks brand, INTUNE.