Alex Wright

Alex has spent a decade working in insight roles across a diverse range of media owners in radio, print and cinema, and most recently at OMD International where he was the EMEA Insight Lead on the Google account. Alex uses this perspective to understand the role mobile location data can play in audience targeting.

Alex will be joining Nathan Lawson at 16.25 – 16:45 presenting:

Location, location, location.

Thanks to GPS-enabled smartphones, Retail and FMCG brands now have access to location data at scale – but how to use it for effective marketing?

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