Carl heads up the development for IRI’s digital media offerings across Europe.
Carl is also one of IRI’s in-house advertising experts and is responsible for developing and designing solutions with an advertising emphasis. During the past several years, he has concentrated on developing return on marketing investment platforms in new and emerging media including display media, video, social and Mobile.
Carl has worked with a wide group of FMCG and non-FMCG firms, concentrating on advertising’s efficacy on both new and established brands. He is a regular speaker at industry conferences and is frequently interviewed by industry periodicals.