Deidre Sorensen

A Partner in OC&C’s Consumer Goods practice, Deidre has more than 20 years of global experience in business strategy. She holds an MBA (with honours) from INSEAD, and has worked across corporate, small business, and government sectors both as a consultant (BCG, Bain, OC&C and independent) and strategy director. She has experience across geographies (Europe, Asia, South America, North America, Africa) and industries, particularly consumer goods (and within that, food and beverage).

Deidre is the lead author of OC&C’s landmark study on Generation Z –  ‘A generation without borders’; which provides actionable insights for brands, retailers and employers.

Deidre has a particular interest in macro consumer trends, industry disruption, digital transformation and sustainability, and is helping to drive OC&C’s thinking on these themes.