Fraser McKevitt

Fraser has twenty years’ experience working in the consumer packaged goods industry on both agency and brand side. In over a decade at Kantar Worldpanel, he has helped advise a good number of the UK’s biggest brands and supermarkets. Fraser keep a close eye on changing consumer & shopping behaviours, explaining how and why these trends influence and impact both manufactures and retailers. He describes, analyses and comments as the British grocers battle competitively for market share each month. His opinions are regularly sought by industry, broadcast media, national newspapers and the business press.