Gabrielle Abrahams leads the digital marketing strategy for Coca-Cola’s portfolio of brands across Great Britain and Ireland. Gabby has worked in digital marketing for over 8 years and was previously working for a digital agency with Coca-Cola as a client before she made the move client side. She graduated with a degree in Marketing and Communications and was named by the Drum as one of the ‘Top 50 women in digital’ in the UK.
Gabrielle will be discussing ‘How do you use social media to drive shoppers into stores? And how do you measure its effectiveness?’ with Adrian King, Snapchat; Jamie Broooks, Lynx – Unilever; and Richard Collins, AB InBev in the big Debate at 14:50 – 15:15.