Georgina Evenden

Capture is a shopper media agency, planning, buying and evaluating media for FMCG brands. For the last two and a half years, Georgina has led the media partnership division, responsible for buying media from the retailers and media owners that operate within the shopper space. In the digital realm, this touches the grocery e-commerce sites as well as off-site activity such as mobile marketing and programmatic display – anything that can measured against shopper metrics (sales uplift and ROI). Prior to Capture, Georgina worked on digital subscriptions acquisition in the marketing team at The Telegraph.