Joel Hopwood

Joel is the co-founder of award-winning agency group SMG which comprises of specialist shopper marketing agencies Capture, Threefold and Lobster. Over 10 years the company has grown from 2 founders to a group of over 110 staff working across shopper marketing planning, management, evaluation and insight. Joel has spent 17 years working with brands and retailers across the grocery industry, and previously worked at Tesco subsidiary dunnhumby, where he first developed a fascination for retail marketing.