Khash Khera

SimplyFresh has been a lifelong passion and a real labour of love.

Before devoting my work full-time to SimplyFresh, I was an independent retailer, having learnt my trade from the bottom up. These stores had always been operated to a very high standard and with a key focus on fresh and chilled, and a great understanding for the local community they served. This experience was fundamental in the conception of SimplyFresh.

This is an incredibly exciting time for the convenience sector, and I’m proud to be part of it…