9:00 – 9:25
Registration and Refreshments
9:25 – 9:30
Adam Leyland: Opening Remarks
9:30 – 9:50
John Vary, Futurologist, John Lewis Partnership
What does the shop of the future look like? How are shops evolving tech-wise? And where do suppliers fit in? John is a thought leader in the field of retail disruption and human centred innovation, and Futurologist at the John Lewis Partnership. He is also responsible for JLAB, the John Lewis Partnership’s retail innovation programme, which works with early stage and more established businesses.
9:50 – 10:10
James Moir, Managing Director, Nectar Loyalty
How Nectar is digitising shopper marketing at Sainsbury’s
Industry and customer expectations around shopper marketing are changing and Sainsbury’s is on a journey to evolve the Nectar brand/experience and shopper marketing to deliver a more digital set of capabilities. In this presentation, James offers an exciting vision for the future, in which brands can use the power of shopper data to run more effective, relevant and integrated digital campaigns, as well as joining them up with analogue activity.
10:10 – 10:30
Rose Price, Head of Buying, Ocado
The High Street Reimagined: In the early years of the internet grocers focused on replicating the supermarket offer. But as Rose Price explains Ocado’s solution explores a wider set of opportunities. How does it work, and how is it evolving?
10:30 – 10:55
The Big Debate
What’s going to take online grocery shopping to the next level? Ray Gaul, senior VP of retail insight at Kantar Consulting; Lisa Byfield-Green, senior retail analyst at LZ Retailytics; Rose Price Head of Buying, Ocado; Natalie Berg, Retail Analyst, NBK
10:55 – 11:20 COFFEE
11:20 – 11:40
John Maltman, CEO, E Fundamentals and Keng Zhing Ng, E-commerce Director, Mars
How will online grocery retailing develop in the future?
What tools , technology and organisational structures and skill sets will suppliers need to develop to win in online retail? E Fundamentals CEO John Maltman and Mars E-commerce Director Keng Zhing Ng will look at the winning opportunities in online retailing, including the role of category strategy, the application and impact of AI, as well as emerging retailer and supplier relationships
11:40 – 12:00
Emma Cremin, Senior Industry Head , Google/YouTube
Digital marketing: what should you be doing… and not doing? How do you leverage digital marketing and technology to future proof your business in an omni-channel world?
12:00 – 12:20
Carl Carter, Head of media and connected consumer, IRI
Does conventional advertising still work or can digital and social channels do a more efficient and cost-effective job? IRI will share the reality behind FMCG Media spend and how traditional media and digital are performing versus expectations. IRI will demystify the online spend to offline purchase conundrum and provide a snapshot into how to best leverage digital marketing for effective outcomes.
12:20 – 12:45
The Big Debate
How to ‘digitize’ your business and create a truly digital brand. What are startups and challenger brands doing right? In the second of our debates, we’ll hear from Guy Blaskey, CEO of Pooch & Mutt; Nick Bennett from Propercorn; and Alessio D’Antino, Foodtech Consultant from Forward fooding, Carl Carter,Head of media and connected consumer, IRI .
12:45 – 13:30 LUNCH
13:30 – 14:15
- Gael Peigne, Client Insight Director, Edge by Ascential and David Gordon, Insights Research Director, Edge by Ascential: Planning for profitable growth in UK grocery ecommerce: What will be the main retailers’ initiatives? What are the risks and opportunities for brands?
- Mark Walker, Revenue Director, Attest and Miruna Constantinescu, Head of Marketing, Mallow & Marsh: Understanding data. There is a ton of data out there. In this session, Attest looks at how data is changing, the different types of data, different approaches, how you get hold of it, how you analyse it, and how to buy it cost effectively.
- Nick Ryan, Chief Commercial Officer, Acumen: Harnessing technology and artificial intelligence to build winning promotional plans between suppliers and customers in FMCG
14:15 – 14:35
Tim Mason, Eagle Eye
The store is under threat not only from online retail but also the fast-growing direct to consumer models from new and established brands. This presentation will explore how data and digital can help retailers compete, either through an Omni channel or store network.
14:35 – 14:55
Simon Eaton, Fifty
Powering Shopper Acquisition Through Social Data. Your social data doesn’t just mean understanding demographic, age and location summaries. In the right hands you can also identify key passions, behaviour, professions, to drive better decision making, engagement and communication, to measure advertising effectiveness, inform product development, aid partnership/sponsorship decision making (and validation), and more. Fifty works with the likes of Red Bull, Brewdog, Save the Children and Cancer Research.
The Big Debate:
How do you use social media to drive shoppers into stores? And how do you measure its effectiveness? Hear from Adrian King, Head of CPG, Snapchat; plus digital experts from Oreo, Budweiser, Lynx
15:20 – 15:45 COFFEE
Joel Hopwood, MD, Capture Shopper marketing
How to make it work using tech. Joel will offer a simple explanation of what supermarket data is available at various levels, which ones to use, how to use it most effectively, and who to engage with to do it: With a ton of interesting stats, including benchmarks on real advertising impressions/impacts vs digital
Nick Theodore, Virtual Store Trials
Store trials: how to test and learn quickly. Store trials can be expensive and inconclusive. Using the adage that you should fail fast, this fast-growing start-up offers speedy and cost-effective insight into what works and what doesn’t work, testing new products, shelf layouts and range resets
Alex Wright, Blis and Nathan Lawson, Insight Manager, Blis
Location, location, location. Thanks to smart phones and GPS marketers now have access to valuable location data. Blis presents three ways to use it: as a point of purchase media; for profiling; and for measuring advertising effectiveness.
The Big Debate:
Direct to consumer: How Big Can it Get? Imteaz Ahamed, head of D2C ecommerce, Europe, Reckitt Benckiser; Oliver Bridge, founder & CEO, Cornerstone; Polyanna Ward, director, One Click Coffee
17.10 Adam Leyland – Closing Remarks
*Programme subject to change. Speakers and timings to be confirmed.