Registration and Refreshments
Adam Leyland: Opening Remarks
John Vary, John Lewis Partnership
What does the shop of the future look like? How are shops evolving tech-wise? And where do suppliers fit in? John is a thought leader in the field of retail disruption and human centred innovation, and Futurologist at the John Lewis Partnership. He is also responsible for JLAB, the John Lewis Partnership’s retail innovation programme, which works with early stage and more established businesses.
James Moir, Managing Director, Nectar Loyalty
How Nectar is digitising shopper marketing at Sainsbury’s
Industry and customer expectations around shopper marketing are changing and Sainsbury’s is on a journey to evolve the Nectar brand/experience and shopper marketing to deliver a more digital set of capabilities. In this presentation, James offers an exciting vision for the future, in which brands can use the power of shopper data to run more effective, relevant and integrated digital campaigns, as well as joining them up with analogue activity.
Simon Eaton, Fifty
Powering Shopper Acquisition through Social Data. Your social data doesn’t just mean understanding demographic, age and location summaries. In the right hands you can also identify key passions, behaviour, professions, to drive better decision making, engagement and communication, to measure advertising effectiveness, inform product development, aid partnership/sponsorship decision making (and validation), and more. Fifty works with the likes of Red Bull, Brewdog, Save the Children and Cancer Research.
The Big Debate
What is going to take online grocery shopping to the next level? Panellists TBC
John Maltman,E Fundamentals and Keng Zhing Ng, Mars
How will online grocery retailing develop in the future?
What tools , technology and organisational structures and skill sets will suppliers need to develop to win in online retail? E Fundamentals CEO John Maltman and Mars ecommerce director Keng Zhing Ng will look at the winning opportunities in online retailing, including the role of category strategy, the application and impact of AI, as well as emerging retailer and supplier relationships
Emma Cremin, Google/YouTube
Digital marketing: what should you be doing… and not doing? How do you leverage digital marketing and technology to future proof your business in an omni-channel world?
Carl Carter, IRI
Does conventional advertising still work or can digital and social channels do a more efficient and cost-effective job? IRI will share the reality behind FMCG Media spend and how traditional media and digital are performing versus expectations. IRI will demystify the online spend to offline purchase conundrum and provide a snapshot into how to best leverage digital marketing for effective outcomes.
The Big Debate
How to ‘digitize’ your business and create a truly digital brand. What are start-up’s and challenger brands doing right? In the second of our debates, we will hear from entrepreneurs including Guy Blaskey from Pooch & Mutt, foodtech consultant and mentor Alessio Dantino, and more
14.00-14.45 Breakout sessions
- Edge by Ascential: How brands can grow their online sales
- Mark Walker, Attest and Miruna Constantinescu, Mallow & Marsh: Understanding data. There is a ton of data out there. In this session, Attest looks at how data is changing, the different types of data, different approaches, how you get hold of it, how you analyse it, and how to buy it cost effectively
- TBC: The evolution of the coupon in the digital age. Forget bits of paper. Couponing is evolving. Find out how and how to make the most effective use of the new technologies
The Big Debate
How do you use social media to drive shoppers into stores? And how do you measure its effectiveness? Hear from Adrian King, head of CPG, Snapchat
Joel Hopwood, MD, Capture Shopper marketing
How to make it work using tech. Joel will offer a simple explanation of what supermarket data is available at various levels, which ones to use, how to use it most effectively, and who to engage with to do it: With a ton of interesting stats, including benchmarks on real advertising impressions/impacts vs digital
Nick Theodore, Virtual Store Trials
Store trials: how to test and learn quickly. Store trials can be expensive and inconclusive. Using the adage that you should fail fast, this fast-growing start-up offers speedy and cost-effective insight into what works and what doesn’t work, testing new products, shelf layouts and range resets
Alex Wright, Blis
Location, location, location. Thanks to smart phones and GPS marketers now have access to valuable location data. Blis presents three ways to use it: as a point of purchase media; for profiling; and for measuring advertising effectiveness.
The Big Debate
Direct to consumer: How Big Can it Get? Panellists TBC
*Programme subject to change. Speakers and timings to be confirmed.